‘Right for Hygiene’ website launched

11 January 2010, Brussels - EDANA has announced the launch of the new website (www.rightforhygiene.eu ), sharing information about personal care products, and the role they have and continue to play in today’s society. The site offers information about the products, and is presented by product user, allowing visitors to quickly and easily navigate the site.

Information about baby diapers, feminine hygiene products, incontinence products and personal care wet wipes is presented, and included within the dedicated product pages is information about what contribution they make to the well being of both individuals and our society at large, how they have changed to reduce environmental impact, and what life was like before they were available.

This site was produced by members of EDANA who are supporters of the Right for Hygiene Programme; a pan-European activity to communicate the benefits of absorbent hygiene products and personal care wet wipes.

“The newly launched resource on the ‘Right for Hygiene’ provides both easily accessible information and detailed reports and factsheets about products that are widely used, and so much part of everyday life that they are taken for granted by millions of people around the world.” Said Abby Bailey, Director of Marketing and Communications for EDANA.

EDANA, serves the nonwovens and related industries, and has 220 member companies in over 30 countries. Its mission is to create the foundation for sustainable growth of the nonwovens, absorbent hygiene products and related industries through active promotion, education and dialogue. Information about upcoming events can be found at www.edana.org