Attendees to INDA’s World of Wipes (WOW) International Conference 2017, which will be held from 12-15 June in Nashville, TN, will learn about the latest technologies, emerging markets, and new developments necessary to stay on top of changes in the evolving wipes industry.

With the strong growth in this important sector, WOW 2017 promises to be a valuable must-attend conference to keep up with relevant and timely insights, information and statistics from industry leaders on consumer and industrial wipes, the threats to flushable wipes, regulatory issues, product safety and testing, developments in substrates, sustainability and more, organisers report.  

Highlights

The leading keynote will be delivered by consumer psychologist Kit Yarrow, PhD, Professor Emeritus, Golden Gate University. Entitled Marketing Across Generations, it will discuss using the psychology of each generation to market more effectively.

The sustainability panel will be moderated by Carole Mars, PhD, Research Manager of The Sustainability Consortium. The panel will deliberate the differences between how various industry players define “sustainable” and, more importantly, how consumers interpret it. Experts from Walgreen Boots Alliance, Suominen, Burt’s Bees, Rockline Industries, and the Procter & Gamble Company will participate.

In-depth sessions on flushability will discuss a number of topics, including the many moving parts of messaging/misinformation, the new Code of Practice, the latest status of wastewater discussions on assessment tests, and the issue status in Europe. Phil Hindley, Head of Global Marketing Preservation at Lonza Consumer Care, will talk about the dynamic and changing nature of the global preservation market.   

Clorox will share perspectives on the “trade-offs” in preventing the spread of germs. Elisa Calimano, Product R&D, Home Care Cleaning Innovation, will discuss technology effectiveness challenges versus sustainability considerations for the hard surface wipes lifecycle. Global and North American wipes market trends and dynamics will be presented by Svetlana Uduslivaia, Head of Tissue and Hygiene, Euromonitor International, and by INDA’s Brad Kalil. Finally, Wolfgang Plasser, Vice President Global Sales of Lenzing AG, will settle the controversy around biodegradability of wood-based cellulose fibres.

Innovation Award

The World of Wipes Innovation Award will recognise innovations in the wipes value chain that advance the use of nonwovens. Conference attendees will hear from finalists selected by INDA’s Technical Advisory Board and then vote their choice. The winner to be announced on the third day of the event.

Training

INDA invites visitors to come to the conference a day earlier for an in-depth wipes education. INDA’s WIPES Academy is co-located with the World of Wipes Conference. Led by Rob Johnson, PE and Principal of Smith, Johnson & Associates, the Academy is the first comprehensive wipes training programme for the entire wipes supply chain.       

www.inda.org/events/wow17