The Lycra Company is to adopt Browzwear’s VStitcher and Lotta platforms for 3D fashion design to quickly and easily develop products incorporating fabrics containing Lycra, Lycra T400 and Coolmax fibres.

The partnership with Browzwear is the latest element of a multi-faceted digital transformation that Lycra Company began last year with the launch of the Lycra One customer portal, an online marketplace virtually connecting brands, retailers and garment makers with a global network of partner mills.

With the true-to-life visualisations made possible with Browzwear’s software, designers can digitally create apparel using fabrics showcased in the Lycra Brand Materials Library. It enables designers to visualise how garments will move with the wearer.

All the materials with digital versions in the library can be sourced directly from one of 15 global mills initially featured on Browzwear. These materials have been tested and certified by Lycra Company and new resources will be added to the library as they become available.

Creating digital garments via Browzwear streamlines the production process and reduces the need to manufacture samples, saving time and reducing waste.

“Digital transformation and sustainability offer opportunities, but also stretch our approach to innovation as fast and meaningful advances in those areas cannot be achieved alone,” said Julien Born, CEO of Lycra Company. “By teaming up with Browzwear, we are taking an important step in that direction, with the goal of ultimately changing the way the apparel industry will engage and interact digitally to optimise the sourcing of high-quality fabrics that extend garment wear life and reduce the need for samples.”

www.thelycracompany.com

www.browzwear.com