Advansa, a leading European polyester fibre producer, has announced the launch of a new brand for its engineered fibres business, as part of the ongoing evolution of the company’s innovation strategies and services.

“The logo has been created to better match to our company logo reflecting our core values: Safety, Health and Environment (S.H.E.) & Initiative & Excellence, therefore, we chose the same font of Advansa,” the company explains. “The circle represents Fibres applied Worldwide in different industries. The different colours reflect our modern technology and symbolise our diversification of products we offer to several end uses in many industries.”

ADVA is a registered trademark of Advansa and an umbrella brand for the following family brands, applicable to all our engineered fibres: ADVA Shortcut, ADVA Staple, ADVA Tow. “We are pleased to serve and provide our customers with the opportunity to select from our diversified product portfolio,” the manufacturer reports.

ADVA Shortcut are specially engineered shortcut fibres, which can be applied as additives for wetlaid nonwovens in paper and filtration industries, as well as composites in automotive and construction industries. ADVA Staple are specialised for drylaid nonwovens and textile applications, applicable in processes such as needlepunch, spunlace, thermobonding and chemical bonding for various end uses. ADVA Tow from Advansa consists of both crimped PET tow for cutting conversion as well as flat fibre tow for processing into flock, used in diverse fields, such as in automotive, hygiene, medicine etc.

“As a company, we constantly strive to provide high quality products and to expand our services to better respond to customer´s requirements. We chose this new branding to represent our diversification of products and our attributes as the innovative expert in the fibre´s business which allows us to promote ourselves in a more visible way,” the company says.

www.advansa.com