Pittsburgh headquartered bedding manufacturer American Textile Company (ATC) is partnering with Swiss materials innovation company HeiQ to introduce several bedding products with HeiQ Allergen Tech for the North American market.

The partnership covers mattress and pillow protectors, pillows, mattress pads, comforters, blankets and other bedding product categories in the USA, Canada, and Mexico and the first products will be available in 2024 under the best-selling AllerEase and Sealy brands, and marketed under ATC’s CleanBoost technology name.

HeiQ Allergen Tech was launched at the end of 2022 and is a 100% bio-based, naturally derived technology that reduces exposure to inanimate allergens such as house dust mite matter and pet allergens with the help of active probiotics. It provides one of the easiest and most cost-effective ways to reduce allergen exposure in the bedroom.

It has been granted the Allergy UK Seal of Approval by The British Allergy Foundation following a comprehensive review and assessment of the technology. Additionally, it has been tested and certified by BMA Labor, an accredited lab in Bochum, Germany, to successfully reduce 96.6% of house dust mite matter allergen, 83.6% of cat hair allergen, and 76.5% of dog hair allergen.

“Our new AllerEase CleanBoost products will be the first-ever solution to offer dual-action protection against allergens,” says Patrick Seiffert, SVP of product development and marketing at American Textile Company. “By combining our expertise in allergen barrier bedding with HeiQ’s new fabric technology, we are proud to introduce a product that not only blocks inanimate allergens but also reduces them on and around the bedding.”

“ATC has always been a pioneer in adopting HeiQ’s latest innovations and bringing functionalised bedding products to their consumers,” adds HeiQ Group CEO, Carlo Centonze. “Our nature-based hygiene solutions are revolutionising the multi-billion-dollar home textiles market. With over 90% of bedrooms in the US containing three or more detectable allergens, our partnership with ATC will make a real difference to people’s lives. HeiQ Allergen Tech can significantly improve bedding products and can also be applied to curtains, carpet and upholstery.”

New products under the partnership will be launched at the Home and Textiles Market Week in New York from March 13-16 and showcased at the ATC showroom on Fifth Avenue.

www.heiq.com