Amazon is one of a number of retailers being shunned by consumers over its association with the Trump administration.

Last week, 9% of US Amazon users planned to boycott it. A similar move by UK consumers alone could cost Amazon up to £47 million in lost sales, says the international delivery expert Parcelhero.

American shoppers are increasingly using their wallets to protest against political developments. A quarter of US shoppers have abandoned their favourite stores due to their political stances, according to a recent Guardian-Harris poll, while four in ten Americans have reportedly shifted their recent spending to reflect their social views.

One of the retailers now in the crosshairs of some US consumers is the online giant Amazon. Amazon founder Jeff Bezos gave President Trump’s inaugural committee $1 million, securing a prominent seat at his inauguration. Additionally, in the countdown to Trump’s Presidency last December, Amazon told staff it was “winding down outdated programs and materials” related to representation and inclusion. It became one of a number of US retailers to ditch their diversity, equity and inclusion (DEI) policies – a move that has angered many US consumers.

Now Parcelhero says there’s also growing awareness of the political implications of using certain retailers on this side of the pond. A recent More in Common poll found that 59% of Brits have a negative view of Trump and a growing number are joining campaigns such as the UK’s Stop Trump Coalition.

“There’s no doubt that some US consumers have stopped ordering from Amazon, as well as a number of other retailers, such as Walmart and Target,” says Parcelhero’s head of consumer research David Jinks.

Last week saw an ‘economic blackout’ of Amazon, according to a newly formed activist group called The Peoples Union USA. Its founder, John Schwarz, claimed people from across the world contacted him in support, asking how they could show solidarity.

A survey by Numerator found that 9% of US Amazon shoppers intended to participate in the week-long action. This, however, is small change in the context of Amazon’s worldwide revenues of $637.9 billion last year.

Across Europe, boycotts of perceived Trump-supporting retailers and manufacturers are certainly taking place. Tesla sales fell 76% in Germany alone last month.

Last week, the London Economic listed 50 US brands likely to be targeted by UK shoppers looking to take the ‘Canadian approach’ – referring to the many Canadian consumers and retailers who are now boycotting US products following Trump’s introduction of new tariffs on Canadian goods.

www.parcelhero.com