H&M Group brand Arket is the latest company to launch a commercial product using Spinnova fibre. Arket has used a blend of Spinnova and cotton to recreate its signature men’s overshirt which is available to consumers now.

The product is in a classic light grey and made from a soft blend of 18% Spinnova and 82% more sustainably sourced cotton. A limited number of the shirts will be available online and in selected stores.

Spinnova is made of sustainably sourced wood, without harmful chemicals and produces fewer CO2 emissions and uses 99% less water than conventional cotton production, while containing zero microplastics.

“It is important to us at Arket to source new materials, and we are proud to adopt Spinnova fibre in our selective material portfolio,” said Arket MD Pernilla Wohlfahrt.

Spinnova’s first commercial-scale factory is expected to be completed in Finland at the end of this year. Together with its investor and joint venture partner Suzano, Spinnova aims to scale its global production to one million tons of sustainable fibre annually within the next 10-12 years – providing global fashion brands and retailers with a versatile and sustainable fibre at scale.

www.spinnova.com