Fast-rising online fashion retailer ASOS and its supplier Fashion-Enter are implementing Kornit’s Presto digital textile printing system to explore the future opportunities presented by on-demand manufacturing.

Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands. As at 31 December 2020 ASOS had 24.5 million active customers, of which 7.6 million were located in the UK and 16.9 million were located elsewhere, compared to 6.7 million in the UK and 15 million internationally at the end of 2019.

Kornit Presto is a single-step solution for direct-to-fabric printing, enabling Fashion-Enter to rapidly deliver test-and-repeat small product runs on behalf of ASOS. These production capabilities enable designs to be imprinted on multiple fabrics at the push of a button, through a lower-impact production process that has zero water waste and accelerates speeds by cutting out typical dyeing processes.

“Adopting new technologies like Kornit Presto is vital if we are to reduce the impact of fashion right across the supply chain,” said Simon Platts, responsible sourcing director at ASOS. “Streamlined print and workflow means we can explore the full potential of this technology, further enhance our ability to react quickly to seasonal shifts in demand, and establish more efficient, lower-impact production processes.”

“We have worked with ASOS since 2008 and understand their commitment to quality ethical production and speed-of-response fashion,” added Jenny Holloway, CEO at Fashion-Enter “Working collaboratively with both ASOS and Kornit, we will develop an in-house new microfactory concept providing an interconnected fashion world, which has the capacity to eliminate waste, risks, limitations, and pollutants from current outdated batch production. Our designer clients from our Fashion Studio services will also benefit from a fully-integrated design service with the Presto printer incorporating one-piece flow, further pushing the boundaries in the consumer’s voice for transparent speed-of-response fashion. We foresee this unique collaboration as a major step-change in fashion today creating a new ethical and sustainable fashion community.”

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