Avery Dennison has joined the CIRPASS consortium which brings together a core network of leading organisations in building the European vision for a unified Digital Product Passport (DPP) approach across multiple value chains.

“Avery Dennison’s atma.io connected product cloud actively supports the work packages on DPP prototypes and recommendations, and on DPP systems,” said Max Winograd, VP of connected products at Avery Dennison. “Our work, in close collaboration with other project partners, will create standards-based DPP prototypes and an implementation blueprint for deploying an interoperable digital product passport sustainably at scale.”

Funded by the European Commission under the Digital Europe Programme, CIRPASS – Collaborative Initiative for a Standards-based Digital Product Passport for Stakeholder-Specific Sharing of Product Data for a Circular Economy – aims to prepare the ground for the gradual piloting and deployment of DPPs from 2023 onwards, with an initial focus on the electronics, batteries and textile sectors.

The project officially kicked off with a hybrid meeting taking place in Brussels on October 5th. With 30 partners representing thousands of industrial, digital, international, standards and regulatory organisations and NGOs across Europe, the 18-month project will respond to the European Commission’s call on creating a clear concept of the DPP, defining a cross-sectoral product data model with demonstrated benefits for the circular economy as well as developing roadmaps for its deployment.

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