Bemis Associates is to distribute and convert 3M Scotchlite reflective materials under a new distribution agreement that will leverage each brand’s capabilities to serve sportswear and activewear brands globally.

3M Scotchlite reflective materials help enhance the visibility of safety garments in lowlight conditions thanks to the retroreflective properties of thousands of microscopic glass beads incorporated into the material. Bemis transforms rolls of the material into logos and other designs for apparel and footwear brands.

“The collaboration between 3M and Bemis makes the most of the natural synergy between our companies, providing comprehensive solutions to a broader base of activewear customers,” said Malou Marasigan, global business director and APAC area leader at Scotchlite. “In combination with the adhesive portfolio of Bemis, differentiated designs can be created.”

Scotchlite reflective transfer films are intended for use on high-performance safety garments. The technology works by returning light rays back to the original source as a result of the retroreflective properties of the microscopic glass beads. Since very little light is scattered when the light is returned, retroreflective materials enhance the contrast of the wearer to an observer located near the original light source.

www.3M.com