Fibrelite, a leading specialist in highly engineered Fibre Reinforced Plastic (FRP) lightweight composite manhole covers, trench covers and underground enclosures, has announced that the company is launching its new branding as the first stage of its new global brand positioning.

The company, founded as a composite technology specialist in 1980, has been committed to innovation since its inception. The first composite manhole cover was designed by Fibrelite as a prototype for Esso UK, to eliminate health and safety issues associated with traditional metal covers.

Since then, Fibrelite grew, as the retail petroleum industry adopted the company’s covers as the industry standard, now selling to over 80 countries worldwide with manufacturing facilities on three continents.

Key events

Fibrelite says it continues to evolve, with key events including the opening of a US manufacturing plant in 2005 and Malaysia in 2010, which saw record sales the year immediately following its opening.

Fibrelite was then acquired by OPW in 2013, a fully integrated fuel handling and control solutions. OPW is owned by Dover Corporation, a diversified global manufacturer with revenues of over US$ 8 billion, specialising in the fluids, energy, engineered systems and refrigerated food and equipment sectors.

Commitment to innovation

According to the manufacturer, its commitment to innovation continues to drive the company’s approach today, becoming the focus of the new brand positioning strategy.

The company aims to innovate its brand as a reflection of its new market positioning on a global scale as part of OPW and Dover, whilst continuing to grow into an increasing number of new industries.

www.fibrelite.com