Vertically-integrated denim manufacturer Crescent Bahümán (CBL), headquartered in Lahore, Pakistan,  is introducing Blue Infinity – a technology that creates an endless variety of blue shades without using indigo.

Blue Infinity provides the global denim industry with a low-impact solution for warp dyeing on all product categories, ranging from mass retail to boutique luxury styles. It will allow the creation of new shades, from brilliant blues to greener and greyer shades, as well as new looks and effects,

The Blue Infinity concept is based on a proprietary dyeing technology that reduces environmental stress, both on required resources and generated outputs. The gains are across environmental impact categories such as water, energy and chemicals.

Garment wash downs can be performed mechanically with smart chemicals or with energy-based systems such as lasers, or a combination of both, and the environmental benefits also extend through the entire laundry process, the company says.

All chemicals used in the process are GOTS 6.0 approved and Blue Infinity also meets RSL requirements from major brands and retailers.

“The potential of this technology is tremendous because it creates an infinite number of shades of blue while reducing environmental stress,” said Crescent Bahümán vice president of strategy Zaki Saleemi. “CBL has had to think, work and execute this technology in a totally unconventional manner compared to traditional manufacturing processes.”

Crescent Bahümán’s Blue Infinity collection will be officially launched at the Kingpins Show at SugarCity in Amsterdam from April 20-21.

www.crescentbahuman.com