Madewell has become the first US denim company to become a bluesign system partner brand, reflecting its commitment to reducing environmental impact through the implementation of the best available techniques and sustainable practices in denim production.

As a comprehensive solutions system, bluesign focuses on sustainable chemistry, employing a holistic approach to drive environmental improvements, enhance worker safety, and increase resource efficiency.

Through rigorous on-site assessments, management of input streams and verification of chemical inventories, the bluesign team works closely with system partners, including brands, manufacturers, and chemical suppliers. Together, they develop tailored solutions that prioritise the highest level of safety.

Madewell’s collaboration with bluesign to produce denim more sustainably launched in October 2022. Its first denim style launched under the partnership was crafted using bluesign-approved ISKO fabrics. The certification signifies adherence to bluesign’s strict worker safety and environmental requirements as well as the elimination of hazardous chemicals from the beginning of fabric production.

“Our bluesign denim initiative aims to revolutionise the way denim is produced, ensuring that clean chemistry and production processes are at the heart of system partner mills and laundries,” said Daniel Rüfenacht CEO of bluesign. “With Madewell as our first US denim brand partner, we are leading the industry with a transformational approach to denim production. We are expecting more brands to follow Madewell’s footsteps in joining the bluesign denim initiative.”

www.bluesign.com