The Cradle to Cradle Products Innovation Institute is launching C2C Certified Circularity – a new product certification scheme aimed at reshaping product design and manufacturing for companies of all sizes.

Intentional design for circular systems unlocks major sustainability benefits on carbon, waste and air and soil quality. Based on the recently updated Cradle to Cradle Certified Version 4.1 standard, the new certification offers measurable goals to guide all aspects of circular product development – from design and sourcing to circular systems, packaging and material health.

Backed by rigorous third-party verification, C2C Certified Circularity will enable companies to confidently communicate their tangible steps toward circular economy leadership. As a supportive tool for compliance, it will also help companies meet and go beyond evolving regulatory standards while fostering innovation in circular design.

“Building on the success and network of Cradle to Cradle Certified, this new certification will help companies create thousands more verified circular products that consumers can trust,” says Elwyn Grainger-Jones, the institute’s executive director. “As we continue to exceed critical planetary boundaries, the need for circularity in product design is more urgent than ever.”

“Expanding our portfolio with C2C Certified Circularity is an excellent development in the 20-year legacy of the programme, to further drive the shift toward safe, sustainable, and circular production practices,” adds William McDonough, Co-founder of the Cradle to Cradle Products Innovation Institute. “This new certification reinforces the vital importance of circularity and regenerative practices to innovate into a world where products are designed for use and next use as perpetual, clean assets for future generations.”

C2C Certified Circularity goes beyond the baseline requirements of the EU’s Ecodesign for Sustainable Products Regulation (ESPR) by tackling the problem of waste at the source, and will generates a third-party verified Circularity Data Report that sets companies up for the Digital Product Passport (DPP).

www.c2ccertified.org