Invista, a leading producer of polymer and fibres, will co-sponsor the upcoming Kingpins show that will be taking place in Amsterdam from 7-8 May, where the company will be exhibiting under the motto Comfort at any Degree.

Focused exclusively on denim, the show brings together the world’s best mills, laundries, trim, and technology suppliers to provide one stop shopping for denim brands, retailers, and garment makers.

The Invista stand will feature a variety of innovations that address consumer needs for comfortable garments that help keep you warm, cool, or protected. From its Lycra dualFX technology for super stretch garments that keep their shape, to thermal concepts such as its Coolmax All Season and Thermolite technologies, and durable options such as Tough Max Lycra and Cordura Denim fabrics, visitors will find solutions to many common consumer issues.

Consumer needs

According to Jean Hegedus, Invista’s Global Denim Director, the presentation will cover specific insights about what consumers are looking for in their jeans as well as some of the larger trends that are influencing their behaviour.

In addition to the research, Invista will showcase a fun video illuminating the denim desires of local consumers in Amsterdam. “Since the Dutch own more jeans per capita than people in any other country, we thought it would be interesting to get their perspective on where this iconic garment is headed,” Hegedus explained.

Invista will also host a seminar on the first day of the show to present the results of a recently completed global denim study.

Highlights

At the Invista stand the innovations to be showcased will offer solutions across the performance and stretch fabric spectrum. Some of the fabric offerings include:

• Lycra dualFX fabrics, designed to meet the demand for high-stretch garments that keep their shape. These now come in a variety of blends, including new offerings with Tencel for soft, luxurious fabrics. 
• Xfit Lycra fabric is said to allow jeans to have 360° comfort and a custom-like fit because they stretch and recover in all directions.
• Coolmax fabric is said to enable jeans to help keep the wearer cool, dry and comfortable in warm environments. It contains fibres with a specially engineered cross-section to move moisture away from the body when the wearer is hot, and has hollow core fibres to help provide insulation when it is cold.
• Thermolite fabric provides the consumer with lightweight thermal comfort, trapping warmth from the body through the use of hollow core fibres.
• Tough Max Lycra fabric, designed for men’s denim, offers a solution for those seeking greater durability, allowing everyday jeans to be both strong and comfortable.
• Cordura Denim portfolio offers exceptional abrasion resistance combined with added functionality including stretch, thermal regulation, moisture management, and enhanced tear resistance, the company reports.

Great support

Invista has been a long-time supporter of Kingpins events, having been a sponsor of the shows in New York, Los Angeles and Hong Kong.

“Invista’s denim expertise and constant development of new technologies is evidenced by Lycra fibre being at the forefront of the denim world for more than 20 years,” Hegedus commented. “With Amsterdam being home to many denim-centred brands and activities, Kingpins is ideally located, and we are delighted to continue our long running association with this event.”

www.kingpinsshow.com