
Nike launches next generation 3D Flyknit
Nike has launched a brand new Magista football boot based on its revolutionary Flyknit technology. Nike Flyknit technology first appeared in running shoes for the London Olympics but this is the first time it has been used in football (soccer) boots. The boot was unveiled by FC Barcelona playmaker Andrés Iniesta in Spain yesterday and is said to give players unprecedented fit, feel and control.
9th March 2014
Innovation in Textiles
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Beaverton, Oregon
Nike has launched a brand new Magista football boot based on its revolutionary Flyknit technology. Nike Flyknit technology first appeared in running shoes for the London Olympics but this is the first time it has been used in football (soccer) boots. The boot was unveiled by FC Barcelona playmaker Andrés Iniesta in Spain yesterday and is said to give players unprecedented fit, feel and control.
The Magista launch comes just ten days after arch rival adidas launched its Samba Primeknit, which it claimed was the world’s first knitted football boot.
Building on Nike’s history of groundbreaking innovation in performance footwear, the radical new Magista Football boot redefines the concept of how football boots look and perform.
Providing improved fit, touch and traction, the boot is designed for the needs of the creative playmaker, Nike says.
Nike Flyknit technology has been engineered for football for the first time, allowing the foot to get closer to the ball and to deliver enhanced ball-feel and control, the company said in a statement.
“Our aim at Nike has always been to meet the athlete’s particular performance demands and amplify his unique set of skills. Magista inherits that transformative history of design and innovation and supercharges it, “commented Mark Parker, NIKE, Inc. CEO and President.
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