Coloreel, an inventor of instant thread colouring for the textiles industry, continues to grow and now strengthens the company with recruitment from the international company ABB. New in the team is Benny Jonsson, who has been appointed as Vice President of Supply Chain.

“It feels amazing. Coloreel is an extremely exciting company with huge potential and it's extra fun to be a part of building the company at such an early stage, says Benny Jonsson,” commented new Vice President of Supply Chain at Coloreel.

Benny Jonsson is 44 years old and his latest employer was ABB in Västerås, where he worked as Production Manager. He has a broad background in production and sourcing with extensive international experience. Benny will be responsible for the entire supply chain.

“It feels great that Benny has finally started working with us and I know he will contribute from day one to the positive development of the company with his broad experience and expertise,” said Mattias Nordin, CEO at Coloreel.

The Coloreel technology enables high-quality instant colouring of textile thread while the thread is being used in textile production. The first product to be launched based on this technology is Embroline, a thread colouring attachment that can be used with any existing embroidery machine. By instantly colouring a white base thread during the embroidery production, Embroline enables complete freedom to create unique embroideries without any limitations in the use of colours. Colour changes along the thread can be made rapidly from one solid colour to another or gradually, to make smooth transitions or any colouring effect desired.

The product launch of the Coloreel unit will take place at the high-tech fashion fair Avantex in Paris, from 17-20 September, where customers will be able to meet with both Coloreel and the European distributors.

www.coloreel.com

Further reading

Scanfil to build Embroline units for Coloreel