New York-based baby care brand Coterie is launching wipes made from 100% plant-based biodegradable and compostable materials.

Designed in partnership with Lenzing Veocel, the Coterie wipes are the most sustainable and the largest (up to 30% bigger) baby wipes on the US market.

Following recent certification testing, they have proved to be fully compostable after just a few weeks and decompose even under the toughest of conditions. By comparison, the acceptable standard for compostable products can take up to six months, and plastic-based products, like most competitive wipes, can take hundreds of years.

Additionally, the new wipes are the first in the USA to be certified by the Environmental Working Group (EWG) for chemical safety, the National Eczema Association for gentleness, and TÜV-OK Compost HOME for sustainability.

The new wipes effectively remove dirt and irritants while helping protect the skin’s barrier properties and natural pH balance. The wipes contain 99% purified water with 1% carefully selected ingredients including Vitamin E and glycerin to protect the baby’s skin further. They are also dermatologically tested for safety, even on sensitive or eczema-prone skin.

“We’re on a mission to revitalize the baby-care space while setting new industry standards for performance and sustainability,” said Frank Yu, founder, and CEO of Coterie.  “Our partnership with Veocel is a testament to our continued investment and dedication to sustainable innovation, and we’re proud to have designed another high-performing product that provides the perfect combination of effective cleaning, enhanced skin health, and efficiency for the environment.”

The key features of Veocel lyocell fibres include:

-Natural and renewable raw materials sourced from sustainably managed forests with FSC (FSC-C041246) certification.

-A patented closed-loop production process offering precision and consistent quality combined with low environmental impact. Other materials used in wipes, such as bamboo fibres, require significant chemical processing to remove silicates and be transformed into a usable wipe substrate.

-Natural absorbency, liquid distribution, biodegradability and versatility mean the fabrics show tremendous durability in both a dry and wet state.

-Certified as biodegradable and compostable under industrial, home, soil, freshwater and marine conditions.

“To address adverse environmental impact brought about by the diapering industry, transparency around raw materials used in wipes is one of the key measures to ensure that consumers make informed choices about product ingredient and disposal,” said Jürgen Eizinger, vice president of Lenzing AG’s nonwovens business. “We are dedicated to empowering the industry with materials that can build a more environmentally friendly future together.”

Coterie Wipes are available to purchase this summer, starting at $26 for a four-pack.

www.coterie.com