Invista’s Cordura brand, Tencel and Artistic Milliners debuted the latest innovation in their ongoing creative collaboration at Kingpins in Amsterdam, last week. The new SuperCharged Noir collection by Artistic Milliners is a bold, black performance denim portfolio inspired by 5S performance attributes, powered by Cordura brand and Tencel fibre technologies.

“Our mission was to create a powerful, dense dark denim with excellent colour-fastness and long-lasting vibrancy without sacrificing the durable DNA that defines the Cordura brand,” said Cindy McNaull, Global Cordura brand and marketing Director.

“By integrating our latest state-of-the art Invista nylon 6,6 Black SDN fibre technology we’re able to bring a new dimension in stay true colour and enhanced strength and abrasion resistance to the collection, while Tencel fibres and Artistic Milliners complement those attributes with added colour fastness, softness, sustainability and stretch. Through our continued collaboration, we’re able to bring together our collective strengths and challenge ourselves to offer the innovative and eco-efficient solutions of tomorrow.”

Features and benefits

Stay True Color is specifically engineered using a combination of Invista’s new staple nylon 6,6 Black SDN fibre innovation and spun-dyed Tencel Modal fibres with Eco Color technology for next generation colour performance. The collection is infused with colour-fastness locked in at the fibre level for shade consistency and long-lasting vibrancy.

The collection is the first denim application of patent-pending Invista T420HT staple fibre technology for “extreme resistance strength”. With greater than four times the abrasion resistance of equivalent weight 100% cotton denim, this collection is said to offer robust functionality at even the most critical moments, while still delivering on authentic look and feel.

Tencel Modal fibres with Eco Color technology make up 60% of the collection’s fabric composition and are produced by Eco Soft technology for “engineered soft comfort”.

The process of solution-dyeing utilised in both the Invista Black SDN and Tencel Modal fibres with Eco Color technology is said to help reduce the water used in the textile manufacturing process; a key component of sustainable innovation in the collection. Additionally, Tencel Modal fibres are mainly manufactured from the renewable source of raw material and beech wood, sourced from sustainable forests in Austria and neighbouring countries.

The collection also delivers performance stretch in order to stand up to the challenges of an active lifestyle, combining durability and flexible comfort into one. 

Power of collaboration

“At Artistic Milliners, we believe in the power of collaboration. We created the SuperCharged Noir Denim collection with Cordura brand and Tencel fibres by implementing the latest in smart and sustainable fibre technology, which we feel will be the next evolution in performance denim,” said Ebru Ozaydin, SVP of sales and marketing at Artistic Milliners.

“For this collection, it's really about having value and versatility – especially since these features are important for both men's and women's offerings. Over the past several seasons, we've seen more interest in black denim, whether it's for trucker jackets, dresses, or regular five-pocket jeans,” added Tricia Carey, director of global business development at Lenzing.

The collection premiered at the Artistic Milliners and Tencel booths at Kingpins Amsterdam.

www.cordura.com