The Dow Chemical Company has launched ECOFAST Pure sustainable textile treatment at the American Association of Textile Chemists and Colorists (AATCC) International Conference this week. This breakthrough technology enables unique, brighter colours on natural textiles and significantly improves resource efficiency during the dyeing process.

“Dow has leveraged over a century of material science knowledge to help address the performance and sustainability gaps in the textile industry,” said Esma Talu, market manager for Dow. “By pre-treating textiles with ECOFAST Pure, manufacturers can deliver longer lasting, new generation colours on natural textiles while simultaneously reducing water, dye and energy use.”

At the core of ECOFAST Pure is Dow’s commitment to deliver breakthrough sustainable chemistry innovations, a key pillar of the Company’s 2025 Sustainability Goals. According to Dow, materials treated with ECOFAST Pure require less rinses and lower water temperatures during dyeing to ultimately decrease water use by more than 50% as well as overall energy use. Manufacturers can also decrease dye use by 75% through increased dye uptake and reduced cycle time, the company adds. The enhanced resource efficiency can even be achieved without the addition of salts to the dye bath, Dow notes.

“Better manufacturing processes are key to more responsible textile production,” said Talu. “Through products like ECOFAST Pure, Dow is able to drive a more sustainable supply chain that requires less resources to create essential textiles for our society.”

Natural textiles commonly treated with ECOFAST Pure include tubular knit fabric, yarn, denim, garments and towelling.

www.dowecofast.com