DuPont Sorona faux fur has been awarded the ISPO Textrend ‘Best Product’ in the Accelerated Eco category for the Fall/Winter 2021/22 season.

“As the apparel industry is increasingly pivoting away from the use of animal fur, this innovative product provides a thoughtful solution to fur with a luxurious, premium look and feel that designers can incorporate into their garments,” the company said in a statement today.

Renee Henze, DuPont Biomaterials Global Marketing Director, and Hao Ding, DuPont Sorona Brand Channel Manager for EMEA, were on-site at ISPO Munich to accept the award on 26 January.

Soronafaux fur is made with 70-100% bio-based Soronapolymer fibers, creating one of the first commercially available faux furs using plant-based ingredients. Current styles vary from classic mink to plush teddy-style fur, providing limitless solutions for fashion apparel, such as the inside lining of a jacket, or the trim on a collar, as well as footwear and accessories, including fur-lined shoes, earmuffs and more. “The faux fur pushes the boundaries of sustainability in fashion, while providing consumers with an ethical option that is also better for the planet,” DuPont Sorona said.

 “Customers don’t have to sacrifice form for function with Soronafaux fur,” said Renee Henze. “Within the fashion industry, brands and several high-end designers are making commitments to abstain from the use of animal fur in their collections. Research indicates that the faux fur market is expected to grow 19 percent worldwide by 2023. We’re proud to accept this award recognizing the quality and versatility of a faux fur made with renewable plant-based ingredients.”

New Soronafaux fur is a long-lasting and luxurious fur alternative with an array of performance attributes including warmth, design flexibility and dyeability. “With exceptional softness and uncompromising durability, this natural feeling alternative to fur will not break down over time due to heat or UV rays. This can lengthen the life of the garment for multiple uses and when it is finally time to retire the garment, it can be mechanically recycled rather than being directed to the landfill like spandex,” the Wilmington headquartered company added.

If you missed the Soronafaux fur at ISPO Munich, it will on display at ISPO Beijing from  12-15 February in the Textrends display area.

www.sorona.com