Both presentations will be held in the SGIA EXPO Digital Textile Zone, which is located on the show floor in the Georgia World Congress Center in Atlanta, GA.

Fabric printing

Today, Aurora’s Director of Marketing for Print Media, Mark Shaneyfelt, will discuss Profitable Trends in Fabric Printing.

In this comprehensive review of textile market trends, Shaneyfelt will cover the move to green textiles and what it really means; latex printing on fabrics; various wall graphics applications; textiles for interior design and backlit;  other stretch fabrics;  and frame graphics. Samples will be shown and discussed, as well as suggestions and caveats to consider in the production environment.

In addition, Shaneyfelt was a featured speaker at a fabric industry panel that also takes place in SGIA’s Digital Textile Zone this morning.

Fabric revolution

On 5 November Aurora’s Christian Smith will discuss how to Shed the Fear & Join the Fabric Revolution. In this discussion, Smith will review common misconceptions related to printing on textile products.

As the digital printing industry continues to grow at a rapid pace, more and more companies are drifting away from the traditional vinyl or banner applications typically used for POP, event signage and interior décor products, among others.

This presentation looks at these ongoing trends, and reviews the knowledge attendees will need in order to put their company at the forefront of this digital revolution.  Smith is Aurora’s South Central Region Print Media Account Manager.

Aurora Specialty Textiles Group

Aurora Specialty Textiles Group is a leader in coating, dyeing and finishing of both woven and nonwoven fabrics. Based in Yorkville, IL, US, the company has a 132-year tradition of innovation and in 2015 invested in a new state-of-the-art, wide width coating and finishing line, and a new facility.

The company’s products include digitally printable textiles through Aurora’s Northern Lights Printable Textiles line, specialty home products, industrial products and tape products for a wide variety of industries.

www.auroratextile.com