Messe München International is moving ISPO Beijing to a time slot one month earlier than usual in 2015. This one-time change had to be made because of the Chinese New Year, which is celebrated during the usual date range for ISPO Beijing.

Asia’s most powerful sports business platform will be held from 28-31 January 2015 at the China National Convention Center (CNCC) in Beijing.

Finding a compromise

In 2015 the Chinese New Year celebrations start on 19 February and traditionally last for fifteen days, overlapping the usual February date for ISPO Beijing. Moving the trade show forward was essential, according to organisers.

Postponing the event after the Chinese New Year to mid-March was not an option due to the order cycles in the sports business. Klaus Dittrich, Chairman of the Management of Messe München International explained: “Changing the date for a trade show presents the organisers with the challenge of finding a compromise within the international (trade show) calendar taking into account the wishes of our industry partners. Therefore we contacted our customers early on to jointly discuss and find the best possible date under consideration of all aspects.”

This means that in 2015 ISPO Beijing will be held just a short time after the US based Outdoor Retailer, and for once before ISPO Munich, held from 5-8 February 2015 at Messe München.

ISPO

Under its ISPO brand Messe München International offers events and year-round services to the international sports business. The goal of the full-service provider is to offer its customers added value for successful positioning within the international competition.

The services provided currently include ISPO Academy, ISPO Award, ISPO Community, ISPO Textrends, ISPO Brandnew, ISPO Card, ISPO Jobs and ISPO News. As globally successful sports business platforms and multi-segment trade shows ISPO Munich and ISPO Beijing offer a comprehensive overview of their respective markets.

www.messe-muenchen.de