Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries which was originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals.

However they have now been realigned under a new Global Business Model with effect from 1st November 2011.  Mr Rohit Aggarwal will be appointed Vice President, Strategic Marketing and Planning. Mr Aggarwal, a veteran with 20 years of experience has developed an in-depth understanding of the chemicals industry, having worked with renowned MNCs in various global leadership positions. Preceding this new appointment, he was Global Vice President, Apparels and Home Textiles (AHT).

Mr Kent Kvaal, will be appointed as Vice President, Sales and Technical Resources. These new appointments will replace the current Strategic Business Units (SBUs) organisational structure for Apparels and Home Textiles (AHT) and Specialty Textiles (ST).

Mr Kvaal brings with him many solid years of senior management background, having assumed a variety of roles in MNCs with full P&L responsibilities. Before taking on this new role, he was Global Vice President, Specialty Textiles (ST). The change of leadership roles and re-alignment of the Textile Effects global business model builds on the success of the TE business strategy to become more market and customer focused.

The new simplified structure will provide a stronger platform that will ensure greater flexibility and faster response times to customer and market demands in support of TE's continued drive to achieve its business goals.  

In his new role , Mr Aggarwal will be responsible for the global strategic marketing and planning platform which will include strategic marketing, marketing communications, product management, business development and the Formulation Distribution Centre organisation with a clear focus to bring end user segment strategies to enhance value for Huntsman's  direct customers and brands and retailers globally.

Mr Kvaal will be responsible for the global commercial and technical service platforms which provide comprehensive solutions to a demanding set of markets including specialised synthetics, automotive, woven functional fabrics, carpet, wool and nonwovens. Both key leaders will remain located in Singapore where the Huntsman Textile Effects headquarters is located, closer to its sales and customer support organistion in Asia, a key and growing market for the business.