Using patent-pending technology, Scentry is said to reduce odour by 99%, lasting for over 50 home launderings, the manufacturer reports. Unlike other odour capture finishes, Scentry’s wash durability is achieved without use of textile binders that can negatively impact the hand and moisture management properties of a fabric.

Significant investment

The introduction of Scentry represents a significant investment into the outdoor category and expands upon the success Microban has enjoyed with the recent introduction of SilverShield, the company reports.

“We saw the growing demand from product designers for a cost effective, highly durable, easily applied odour control solution for active wear,” said Richard Chapman, Global Vice-President of Marketing at Microban.

“Scentry is the ideal solution; it is easily incorporated into the design and manufacturing process. For the consumer, this treatment inhibits the build-up of malodour on fabrics, extending the useful life of active wear apparel, not to mention having a gym bag that smells less.”

Protective barrier

Scentry is designed to form a protective barrier on fabrics that attracts and traps odour, preventing apparel from giving off an offensive smell during wear and in-between washings.  During laundering, Scentry releases trapped odours allowing them to be rinsed clear of the fabric. 

“Scentry is primarily intended for polyester based active wear, which is known to develop an objectionable odour over the course of time,” explained Chapman. “In addition to odour control, Scentry has shown to improve the wicking properties of polyester garments, providing an additional benefit to active wear brands and consumers.”

“Scentry can also be used with footwear, providing the same benefits to consumers, significantly reducing smell. As consumers today use outdoor footwear for a variety of purposes, Scentry adds to the all-around performance of the shoe, a distinct benefit for manufacturers and the end consumer.”

Partnering with outdoor manufacturers

For the development of Scentry, the company’s R&D group invested in new instrumentation, developed new methodology and conducted thousands of tests in order to understand the science of body odour.  Once R&D had a product, Microban sought input from a number of its active wear and sportswear brand partners to fine-tune the formula.

Microban has been working closely with outdoor manufacturers for more than 30 years and currently works with iconic brands in the outdoor industry, including Merrell, Oakley and Teva footwear, Sof Sole inserts, and Reebok socks.

www.microban.com