The forthcoming Heimtextil exhibition, that is due to take place from 8- 11 January 2014, is set to feature inspiring and innovative textile developments, presented by young companies.

This international trade fair for home and contract textiles has a special platform for start-up companies, putting the spotlight on the next generation of designers. Running under the heading New&Next, the newcomers’ platform will showcase creative product ideas for bathroom, bedroom and dining table textiles.

“With this newcomers’ platform Heimtextil puts a special emphasis on highflyers and on the crystal-clear presentation of excellent designer products,” explained Meike Kern, Director of Household Textiles at Heimtextil.

Newcomers from Europe

Among the participating start-up companies are, in particular, a large number of European designers. They include Crishome Tex and Sirftex from Portugal, Colorkitchen and Lanui from Germany, Devine Marquise from Belgium, Orgamint from Latvia, and Slowcolor from the United States.

Maison des Dunes from Morocco and the Leomax Cashmere Collection from the United Arab Emirates will also showcase their new products.

Divine Marquise: Classy seductiveness

During the day the bedlinen is almost perfectly white. After sunset a nude young lady can be seen lounging on the fine linen. This is the clever effect produced by the fluorescent print on the L’Envol product line made by the Francophone Belgian company Divine Marquise.

“We play with the topic of seductiveness. This requires a very cautious, subtle and humorous approach. Otherwise it can easily become somewhat crude,” said the owner and designer Annabel Fournier.

Colorkitchen: There’s nothing like colour

Colorkitchen covers the wide spectrum of textiles for dining tables and kitchens: linen tablecloths, sturdy cotton rep, kitchen towels and matching cushions. The company focuses on the wealth of colours, their many possible combinations and the sustainability of the collection.

Managing Director Willy Müller commented: “We do not produce goods for one season of fashion, but for a continually growing and changing home interior.”

Crishome Tex: Elegantly purist bedlinen

The cotton of the bedroom and bathroom products from Crishome Tex has been pre-treated in an enzyme wash.

This is said to give each product a relaxed – almost used – character and makes it easy to clean. The cotton is also said to keep its shape after the first wash.

Lanui: It’s all about nights

The young company focuses entirely on creative night-time articles – bedlinen, pillow cases, bedspreads, pyjamas and nighties. The designs include animals, plants, stately homes, monochrome themes and Vichies as well as classic stripes and blog patterns on high-quality cotton materials.

The Gypsy line with its smocked, three-dimensional embroidery won the Red Dot Design Award 2010.

Leomax Cashmere Collection: Hand-woven and customised

Leomax Cashmere Collection was founded by Ulrike Boye-Holzer. Starting from Dubai, the German owner travelled around various Asian countries where she discovered exquisite cashmere products.

The label stands for contemporary simplicity and incomparable elegance. Ulrike Boye-Holzer personally selects the quality and design in small numbers in Nepal and delivers fully customised products.

Orgamint: Organic cotton for the bed

Many cotton fabrics are so rich in chemicals that they are unsuitable for a children’s bedroom, the company reports.

Orgamint, founded in 2010, aims to offer everything that is needed for a healthy night’s sleep, with its delicate nightwear and bedlinen for kids and adults.

Sirftex: Originality from Portugal

Sirftex will be presenting sustainable products for bedrooms, bathrooms, dining tables, kitchens and leisure use.

To add a special touch to this little collection, Sirftex has also added a range of distinctive accessories such as slippers, small beach bags and T-shirts.

Slowcolor: Beauty, health and responsibility

Slowcolor produces handmade premium scarves, bedspreads and towels, using naturally bleached and naturally dyed organic cotton and linen.

The scarves are available in combinations of beige, light blue, orange, grey and green, covering a good spectrum of natural colour options. Items are made by hand, using ancient looms at factories in Hyderabad, Central India.

Unikapuden: Retro, Rococo, India

Unikapuden has a colourful and highly diverse selection of cushions. All products are handcrafted and made in Denmark.

The company experiments with different combinations of materials and includes crocheted and knitted effects. Its product line-up features various patchwork cushions, made from recycled clothes and textiles.

www.heimtextil.messefrankfurt.com