Under the agreement, OrganoClick's durable water repellent (DWR) that is used for the production of OrganoTex, will be sold and marketed in China by the distributor Shanghai Amazingtex Trading, which has a broad customer network, in particular in the Shanghai region.

Focus on Shanghai region

OrganoClick has since last spring focused on setting up collaborations with local distributors on the Chinese, Taiwanese, South Korean and Japanese market. Approximately 77 % of the world’s production of functional textiles is made in these countries. China is the dominant player with more than 15,000 textile factories.

The Shanghai region is one of the most important textile regions in China with approximate 3.000 textile factories. The non-exclusive distribution agreement that has been signed with Shanghai Amazingtex Trading is for distribution in China but with focus on the Shanghai region.

Amazingtex will sell and market OrganoClick's products and distribute the products to the textile factories from its own stock and warehouse in Shanghai. They will also provide technical support to the factories.

Important step

"This is a first important step for us in our ambition to get a good geographical distribution of our textile products and technologies on the Asian textile market. Currently, we supply two factories directly from Sweden which makes the transport cost high and the delivery time long,” said Mårten Hellberg, CEO OrganoClick.

“In order to get a high market penetration fast we need to work with several local distribution partners with strong sale forces and good customer networks. The cooperation that now starts with Shanghai Amazingtex Trading is a good first step for us in Asia. We will now continue our work to set up distribution networks in Taiwan, South Korea and Japan.”

OrganoClick

OrganoClick is a Swedish cleantech company that develops, produces and markets environmentally friendly fibre chemistry, such as the water-repellent fabric treatment OrganoTex, the flame-resistant wood preservative OrganoWood and a strengthening additive for the paper production industry.

OrganoClick was founded in 2006 as a spinoff company utilising academic research results in the area of environmentally friendly fibre chemistry at Stockholm University and the Swedish University of Agricultural Sciences.

www.organoclick.com