Creazioni Digitali, a Como-based supplier to high-end Italian fashion houses, is installing a Kornit Presto S digital printing machine for rapid, pigment-based production on demand, involving multiple fabric types in any quantity.

Print-on-demand business models and pigment-based production are both effective means of reducing water use, and empowering fashion brands to align with international sustainability imperatives.

Creazioni Digitali was the first to bring pigment printing to Italian fashion houses and it is the key to the company’s expansion and industrial plans for 2021 to 2025.

“We believe eco-friendly, pigment-based printing offers a wealth of possibilities for high fashion and selected the Kornit Presto S based on its ability to deliver brilliant, high-quality imagery using the broadest colour gamut, without the need for pre- and post-treatments,” says Roberto Lucini, owner and CEO of Creazioni Digitali. “We intend to grow our business as brands see what this technology can do, with the old calculations of quality versus responsible production practices giving way to a new landscape in which you can truly have both. This installation is one of more to come.”

“Creazioni Digitali is a recognized leader and innovator in Como, arguably the epicentre of the modern fashion world,” adds Chris Govier, managing director of Kornit Germany. “They’ve established that sustainable, durable pigment impressions provide a genuine path forward for that most demanding of retail markets, and Kornit is proud to be their technology provider on the new frontier. Regardless of the fabric involved, the products they’ll be empowered to offer will look outstanding, feel right, and maintain their character, while buyers can rest assured they meet the highest possible standards for safety and sustainability.”