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Rapid turnaround for US gameday apparel
Demand for vibrant, high-quality sporting merchandise now being met with speed and agility.
22nd January 2025
Innovation in Textiles
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Austin, TX, USA
Premier US sports apparel producer 500 Level, headquartered in Austin, Texas, has adopted the Kornit Atlas MAX platform to meet the fast-paced demands of its e-commerce business.
With Kornit’s technology, 500 Level is now primed to capture the energy of gameday by producing and shipping fan-favourite designs within 24 hours – meeting the urgency and excitement of the most memorable US sports moments with precision and style.
“We’re passionate about giving fans the ultimate way to express their love for the game,” said Joe Catlow, CEO at 500 Level. “To deliver this, speed and quality are non-negotiable. Kornit’s Atlas MAX technology gives us the flexibility to create and ship premium gear in record time – ensuring fans receive the designs they crave at the peak of the action. This is sport apparel for a new era.”
“Sports fans want more than just merchandise – they want to relive the magic of the game and share their excitement with the world,” added Kornit CEO Ronen Samuel. “500 Level is now leveraging the unmatched power of the Kornit Atlas MAX to redefine what’s possible in fan gear. Our technology ensures they can deliver vibrant, high-quality apparel with speed and agility. Together, we’re setting a new standard for the online sports merchandise industry.”
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