New York-based menswear brand Mack Weldon is launching the Silver Denim collection featuring Ionic+ silver-infused ring-spun cotton selvedge fabrics that are engineered to stay completely odoor-free for the lifetime of the jeans, no matter how often they’re washed.

“Denim is a staple in every man’s wardrobe and therefore something we’ve been interested in for a while,” explains Brian Berger founder and CEO of Mack Weldon. “The challenge we gave ourselves was how can we deliver real innovation in this very crowded category. We found the answer in a core material technology that we already use in our premium Silver line of underwear and t-shirts.

“By working with our partners at Noble and Cone Denim, we were able to combine Ionic+ silver technology with the best denim material to create something totally unique in the market. In addition to being naturally antimicrobial, our 10oz denim is the perfect year-round weight and has just the right amount of stretch, so there’s no bagging or sagging, just unfettered comfort and mobility. Our washing process also uses an eco-friendly, waterless ozone rinse to lock in the natural dyes and give the jeans a premium raw look while minimising water consumption.”

Additional features include durable, powder coated hardware, reflective accents on the cuffs for bike safety, bonded seams on the back pockets for reduced weight and greater longevity, and lint-preventing mesh inside the front pockets.

“We really considered every detail, and I think it shows,” Berger adds. “The design is clean, the fit is flattering, the details are thoughtful and the quality is top-notch.”

www.mackweldon.com