DuraTech by Microban International is a new antimicrobial additive with superior wash durability designed specifically for cotton applications.

The technology helps to prevent the growth of odour-causing bacteria by up to 99.99% after 75 home launderings, which far exceeds industry standards.

DuraTech addresses the needs of brands and manufacturers for a more durable and sustainable solution through the elimination of heavy metals from the formulation. As well as being a non-heavy metal antimicrobial, it is also binder-free, non-ionic and fully water soluble. These features allow DuraTech to easily integrate into cotton fabrics during normal padding manufacturing processes, with no impact on the appearance or feel of the final cotton product. DuraTech works continuously to protect cotton products from the growth of harmful bacteria, which can lead to unpleasant odours, stains and early product deterioration.

The product will be available to cotton fabric manufacturers and brands in the USA and Asia with turnkey support services for branded partners making antimicrobial cotton products such as sheets and towels for home textiles, hospitality, apparel and more.

“This technology is specifically targeted at cotton substrates and delivers unparalleled antimicrobial product protection and wash durability without relying on the use of heavy metals,” said  Michael Ruby, president of Microban International. “It will help leading brands deliver a better end consumer experience in the home, hospitality and apparel sectors with a sustainability-focused solution.”

www.microban.com