Performance Days trade fair for the newest functional fabrics for sportswear and workwear, that took place in Munich from 19-21 November, has reached a record 1020 visitors, an increase of 15.7% compared to the previous November edition.

The show says it has also achieved great results in terms of satisfaction level of visitors and exhibitors, scoring the ‘Best’ ratings in the opinion survey for the fair that just ended.

More exhibits

Growth continues in the number of exhibitors, as a fifth hall was opened for the first time at the trade fair. The 96 stands with 105 exhibitors, which is 19% more than the previous year, provided an international flair among the exhibitors.

23% of the exhibitors were returning as ‘old hands’, having participated at least twice before and now, just two weeks after the show, nearly half have already reserved space at the May 2014 edition, organisers report.

Top ratings for satisfaction

In evaluating the fair, 92% of the exhibitors said they achieved their target objectives. Professional visitors also reported a high degree of satisfaction.

The representative opinion survey revealed that 70% of the visitors were product managers or designers, 62% of the visitors came to learn more about the new fabrics, and 92% were there to meet with suppliers and update their information.

Performance Forum

The Performance Forum was reorganised for this edition with new themes by designer Alexa Dehmel. The tables were organised by product categories for sport collections: Baselayer, Midlayer, Softshell, Hardshell, 3-Layer, Lightweight, Shirt and Trouser, Casual and Workwear.

Rounding out the selection, were Accessories and the Performance Gate with Innovations and the Performance Award Winner. In combination with the Forum, the trade fair presented ‘Trend talks’ with journalist Ulrike Arlt, who focused on three keywords for Winter 2015/16: Merino, Natural, and Lightweight.

Clear presentation

“The coordination between our Performance Forum and the Trend talks on fabrics and colours is ideal for our professional public and is an effective way of preparing and presenting useful information. Such decision aids are enthusiastically received. In this context, three seasons ago we became the first trade fair to label all products displayed at the Performance Forum with a product QR code,” said Performance Days founder Marco Weichert.

“Our visitors have the unique opportunity to archive a record of the fabrics and to retrieve the associated data at any time after the fair is over in the Fabric Library on our website www.performacedays.eu . Because of these services, we are the only trade fair that keeps valuable and efficient decision aids readily available all year long for product managers and designers.”

Fabric Finder

The Performance Forum presented the 24 most interesting fabrics in the new categories – each fabric was fairly and equally presented with its own assigned QR code. Simply by scanning the code, the experts are quickly and easily able to retrieve individual data sheets that provide all of the functional parameters for the fabric of interest.

Besides making expert data directly available, these codes also provide the opportunity to create your own digital library of fabrics for your ‘wish list’. Other possibilities now include the chance to expand the wish list. It is possible to perform a detailed post-fair review as well as a complete re-sampling in the online library.

www.performancedays.eu