The collaboration with Tmall, China’s largest B2C online retailer, ensured an even higher reach also with end consumers, generating over two million likes and 40,000 comments, organisers report.

“At ISPO Shanghai, it was clearly visible how much enthusiasm there is for new sports products and trends in China. The market is enjoying continual growth and there is a real thirst for knowledge,” commented Klaus Dittrich, Chairman and CEO of Messe München.

At the ISPO Academy, representatives from the sports industry provided the audience with valuable insights. The Football Talk discussion, with former professional soccer player and FIFA member Wynton Rufer and Emerson Shiromaru from Brazilian sports equipment supplier Penalty, showed that China is well on its way to the top of international soccer. Youth development, building infrastructure and new sales markets formed the focus of the discussion.

Main topics

Running is one of the most popular sports in China, so there was barely a spare seat to be found at the Asia Pacific Trail Running Summit. This popularity was also demonstrated at the ISPO Shanghai Morning Run, with around 400 runners taking part.

The ISPO Rock Climbing Show demonstrated, among other things, how Augmented Reality can be used in climbing to help get children interested in sports. This is also a top priority for the Chinese government. Together with the Shanghai Administration of Sport, ISPO Shanghai organised the China Kids Sport Industry Development Forum. Here, government representatives and sports experts discussed possible methods and solutions for motivating the next generation to get involved with sports.

There was also a great deal of interest in the subject of sustainability, which was given its own forum with the initiative Brands for Good at the trade fair for the first time. As well as showcasing sustainable products and sharing background information, tips on production processes were also provided.

Successful partnerships

Thanks to the collaboration with Tmall, one of China’s largest online B2C retailers, ISPO Shanghai gave its exhibitors direct access to Chinese consumers during the trade fair and thereby online reach beyond the halls. Users were able to purchase exhibitors’ products from the current collection directly online and inform themselves about the latest trends. A total of over two million likes and 40,000 comments were generated, ensuring good interaction between the industry and the consumer.

Sports Tech Asia was held in conjunction with ISPO Shanghai for the first time. Under the slogan Outdoor Technology. Smart Sports. Future Fashion. visitors were given the opportunity to make contacts from other industries and to learn more about technological innovations in the sports sector such as using 3D printing in the production of sport shoes.

The next ISPO Shanghai will be taking place from 5-7 July 2018.

www.shanghai.ispo.com