Denim Première Vision, the leading premium denim supply show, which took place from 14-15 November, has celebrated its 10th anniversary with a fun and trendy atmosphere to foster discussion and the creative process.

Some 2,000 visitors came to discover innovations and new creative developments from 80 exhibiting companies for the Spring/Summer 2019. International visitors remained steady, at 66%, and were above all selective and diversified, reflecting a changing denim market, according to organisers.

“Indeed, the entire denim industry value chain is undergoing a profound cultural and structural change. New generations of consumers are responding to different codes. The international denim community, up till recently quite homogenous, is now made up of a multitude of players, with quite varying profiles and new values, which all must be taken into account,” organisers explain.

New programme

True to its values of selectivity, creativity and forward-looking innovation, Denim Première Vision is committed to adapting to these changes, and is confident in the face of this rapidly changing market. The signs of dynamism perceived at this last edition augur well for future sessions. “After setting the pace for 20 seasons, Denim Première Vision is ready to continue to inspire, bring together and influence the many different denim and fashion communities for the next 10 years and more,” organisers say.

The much-acclaimed experiential dimension of the show, further strengthened this season, was a great success, thanks to a new programme. Both at the trade show and at the very first Denim Pop Up Street open to the public in the fashion and cultural district of the Marais in Paris, the creative avant-garde, discovery and interactivity were placed firmly at the heart of the edition.

High-quality offer

The show featured know-how and developments from 80 international exhibitors from 17 countries. A new space dedicated to small quantities, the SMQ Corner, adapted to the new needs of brands and designers: a selection of fashion manufacturers, laundries and finishers offering rapidity and reactivity, technical and technological know-how, a quality and proximity service, fast time-to-market, and above all flexibility in terms of production volumes.

Quality visitors

The event attracted high quality visitors, well-suited to the industry’s new challenges. 2,000 international visitors from over 50 countries constituted 66% of the total visitors’ number. These included buyers, designers, creatives and order-writers from the leading markets in the denim and fashion industry (Europe in the lead). Top visiting countries included France, Spain, Italy, United Kingdom, and Turkey.

1,100 companies featured varied profiles, representing new targets and potential developments for exhibitors: pure players, premium and high-end creative fashion brands, major retail groups, independent designers, young brands and designers, luxury players, and more.

Advanced programme

An advanced programme and themes adapted to the industry’s current and future challenges, organisers report. Eight workshops and conferences moderated by select speakers and recognised experts, focused on five key issues:

• The new socio-cultural values of denim
• Fashion at the heart of denim
• Keys to a successful denim product
• Circular economy and new business models
• The evolution of the value chain

Organisers have recorded a resounding success of the Denim Pop Up Street, rue du Vertbois in Paris: a privatised street in the heart of Paris’s hip, fashionable Marais, a novel concept that brought denim creativity closer to the consumer through collections and designs from cutting-edge brands and artists.

The event also featured the third edition of the Première Vintage Market, for added inspiration and an exclusive shopping experience.

Show urbanisation

An updated Denim Trends Area has become even more focused, readable and selective in the heart of the show. “It is a true working tool for denim or fashion brands looking to decode the Spring/Summer 2019 season’s directions, and find new developments for their next collections,” organisers report.

The next edition of Denim Première Vision will take place from 23-24 May 2018 at the Parc Floral de Paris. The show will also present an updated urbanisation format, with stands in a boutique spirit, more adapted to the changing market and the new behaviours of the industry and fashion players.

www.denimpremierevision.com