An event bringing together denim lovers to discover the new season, Denim Première Vision will kick off Spring/Summer 2020 next month. Forward-looking inspiration and fashion directions, decodings and analyses of tangible and complementary trends, as well as creative collaborations will be celebrated. The show’s fashion information, developed by its dedicated team, explores the season and showcases denim’s full breadth and modernity to meet the challenges of all fashion markets.

A Spring/Summer 2020 season is revolving around four themes: Discover, Care & Share, Performance Perspective, and Personalisation. Now a roving event, the show is alternatingly held in different European cities, each with a strong fashion influence to give industry professionals the chance to get to know new markets, while discovering new sources of inspiration. This time, the show will take place from 5-6 December at the Old Truman Brewery in London.

Exploring the different facets of contemporary denim and addressed to all creative fashion brands developing denim collections, Denim Première Vision proposes exclusive initiatives around a select offer from 89 leading exhibitors representing the global creative denim industry.

The show features an expanded offer this season, with an 11% increase in exhibitors. These include high-quality, creative and innovative companies in the denim industry, some marking their return: Advance Denim, Albiate 1830, Artistic Denim Mills, Artistic Fabrics & Garment Industries, Artistic Milliners, Arvind, Berto, Bossa Denim, Calik Denim, Orta, Kilim, Kurabo, Kuroki, Evlox, Panama Trimmings, and more.

Fashion directions

The first day will be dedicated to fashion directions with three seminars. The first will be dedicated to Spring/Summer 2020 inspiration and coming trends, the second will share the season’s silhouettes and cuts, and the third one will discover streetwear directions and updating for autumn-winter 2019-2020.

Theoretical and practical workshops will be held to learn everything about designing and manufacturing denim items. Another highlight is the new and exclusive collaboration with the English design duo behind Marques’ Almeida, who present an exclusive masterclass on Wednesday afternoon.

Eco-responsible denim

The second day will be dedicated to sustainable creation with seven smart talks: conferences and speeches will be featured by experts on eco-responsible innovations and sustainability issues in the denim industry’s value chain.

A Smart Library will allow visitors discover exhibitors’ responsible innovations, selected by Première Vision’s Smart Creation team; a Smart Wardrobe will draw inspiration from finished products made with eco-friendly materials and production methods; and dedicated information areas.

Specialist, strengthened offer

The show is laid out by activity sector, to put products and exhibitors’ developments back at the heart of the event. Denim Première Vision presents an updated and strengthened international offer from 89 companies, an increase of 11% versus the 80 exhibitors at the November 2017 show.

Leading exhibitors, including 14 new companies, from 18 countries, were selected from Italy, Germany, Spain, France, Portugal and the UK, as well as Turkey, Japan, Hong Kong, China, South Korea, India, Pakistan, Bangladesh, Brazil and the US, in addition to Morocco, Tunisia and Mauritius.

SMQ corner

“Young designers, niche brands and pure players on the web all currently integrate denim into their collections, whether for capsule collections or just a few pieces for their ready-to-wear line,” organisers report. “To respond to the recent emergence of these new players in the fashion and denim markets, one year ago the show launched the SMQ Corner (SMQ = Small Minimum Quantity).”

“This space focused on small quantities is found at the show again this edition, presenting a selection of garment manufacturers and laundries able to combine speed, flexibility, technical knowledge, proximity and services with the ability to produce flexible volumes.”

This year, along with the SMQ Corner, there is also a specific itinerary, the SMQ Trail, found in the show catalogue and the e-catalogue on the Denim Première Vision website.

www.denimpremierevision.com