Messe Frankfurt has become a shareholder in the Kingpins denim show and entered into a strategic partnership to further foster innovation, collaboration, and growth within the denim community.

Messe Frankfurt is the world market leader in trade fairs for the textile industry with a unique portfolio currently comprising around 50 international trade fairs in 11 countries.

These form the core of Texpertise, the textile business network, which covers the entire value chain of the textile industry and as a central communication platform provides valuable information on the textile trade fair brands.

Kingpins will continue to operate independently, maintaining a distinct identity that has made it a must-attend event for denim enthusiasts worldwide. As a shareholder, Messe Frankfurt will draw on its global network and resources to strengthen its position as a premier denim platform.

Messe Frankfurt already serves the denim industry with its own events such as Beyond Denim at Intertextile Shanghai and Denimworld as part of Texworld Evolution Paris.

“Since the day we started Kingpins in 2004, we aspired to one day sell our show or partner with Messe Frankfurt – we were never really show people, but industry people whereas Messe Frankfurt is an 800-year-old exhibition company with all the knowledge, technique and data needed,” said  Andrew Olah, founder and CEO of Kingpins. “We know this collaboration will really grow opportunities and quality for both partners.”

“Our partnership with the Kingpins Show is rooted in our admiration for the show’s distinct vision and innovative approach to the denim industry,” added Constantin von Vieregge, president and CEO of Messe Frankfurt. “We recognise the opportunity to learn from Kingpins, and with our expertise we believe it will continue to be the stage for business encounters in the denim industry.”

The next European Kingpins show will be held at SugarCity in Amsterdam from October 18-19.

www.messefrankfurt.com

www.kingpinsshow.com