PG Denim, a new project developed by Paolo Gnutti, has debuted at the first Denim Première Vision in London, this week. “The project was born out of the idea of creating new paths for denim, going beyond traditional borders while staying consistent with the authentic Italian tradition,” the company explains. The company showcased its brand-new collection at the show.

A 100% Made in Italy company offers a range of products ranging from denim to fashion. Garments are made to match different market niches with a strong focus on medium-high and high-end productions with a truly bespoke and tailor-made approach.

“The idea at the centre of PG Denim is to respond to yet unexplored market needs,” said Paolo Gnutti, R&D Head of PG Denim. “We’ve decided to focus on an approach that proposes fewer items, yet really versatile and strongly focused on specific themes.”

“A range is dedicated to men and women, covering some raw proposals but also super-vintage ones. An agile and versatile structure, bringing out all the great expertise in denim and textile creation, to set the rules for a new production model.”

The main focus of the new collection are laminated effects on denim. “Bright and eye-catching, the laminated effects dominate the fresh proposals for the new season, used both with drawing and with total coverage. The floc fabric has come back also for this Spring/Summer collection, because seasons are more and more blending new trends and materials,” the company adds.

The fabrics were developed by Berto or Eurotessile, part of the Made in Italy project. PG Denim by Eurotessile/Berto presented a collection with a number of interesting features, including:

• light cottons and linens overbuild to be compact, fresh and with an authentic look
• double or triple twists to simulate old-school work fabrics
• authentic drill/denim with flame effects and full-bodied, a true voyage in Japan
• super soft fabrics with authentic looks and soft as feathers
• digital prints
• abrased pigment prints for an original Seventies look
• metallised and rubberised effects
• 3D prints
• glitter drawings
• gold and silver weft (with real silver)