The Asics This Is For Me campaign aims to encourage more women to take up running with a number of supporting innovations.

Research published by Ipsos in July of 2021 found that on average women spend 22% less time doing physical exercise per week than men. The Global Views on Exercise and Team Sports report is a result of a 29-country survey interviewing over 20,000 adults looking into various aspects of physical exercise, including the amount of time individuals dedicate to this per week.

The Asics Spring/Summer ’22 Collection is inspired by Yozakura – Japan’s cherry blossom at night – and selected items reference a powerful all-over print influenced by Kumiko, a traditional Japanese technique for assembling wooden pieces.

Highlights include the Sakura Bra with a supportive fit and bounce-limiting straps to assist women in movement. With soft mesh panels and a bounce-free, sweat-proof phone pocket, the Sakura Aop tights complement the bra for providing support and comfort while running.

Allowing for excellent freedom of movement, the Accelerate light jacket for windy and rainy days protects against the elements and has visible reflective panels on the front and back.

Female specific shoe technology developed by the brand includes adjusted sole heights and softer materials. Trusstic technology allows for better airflow, as featured in the Gel-Nimbus 24 shoe and Gel-Kayano 28 shoes of the collection.

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