Advance Denim, headquartered in Guangdong, China, has announced a partnership with Good Earth Cotton to launch a fully traceable denim collection made from climate positive fibre produced using clean indigo dyeing technology.

Good Earth Cotton, grown in Moree, Australia, is said to be climate positive, sequestering more carbon than it emits across its entire growth lifecycle, with secure, auditable data protecting provenance and transparency to back up the claim. The aim is to disrupt traditional farming and manufacturing practices to further improve the environmental impact of denim and cotton overall.

Cotton makes up 25% of the world’s global fibre use and the fashion industry accounts for 5% of annual global carbon emissions as the third most polluting industry after construction (10%) and food production and consumption (25%).

Advance Denim intends to incorporate 90% environmentally conscious fibres in its product range by 2023. The company’s focus on constant sustainable modernisation has led to such innovations as BigBox Dyeing and BioBlue Indigo that create cleaner indigo dye by using 95% less water as well as eliminating toxic sodium hydrosulphite in the dyeing process.

“Advance Denim is proud to announce that we will be adding another layer of sustainability to our Advance Sico mill in Nah Trang, Vietnam, bringing denim made with modern regenerative cotton to the Vietnam region,” says Mark Ix, Advance Denim’s US marketing director.  “Advance Sico and Good Earth Cotton share a commitment to sustainability and carbon reduction, and are motivated to deliver high quality, sustainable and fully traceable products.”

Good Earth Cotton employs modern regenerative and smart farming practices to minimise its global environmental footprint and maximise soil health, while elevating members of the global supply chain as agents of change.

The first products from the partnership will be released in December 2022.

www.goodearthcotton.com