Soorty, Pakistan’s largest vertically integrated denim company, has partnered with Solomon Russel, founder of Left Hand Twill – a company aiming to improve the fashion consumption model in the USA – to launch the Own Your Denim collection.

Left Hand Twill (LHT), based in Colorado Springs, Colorado, began as a vintage buying/selling company and has grown organically into a brand. Its objective is to reduce the textiles that are placed in landfills every year by offering an array of finely curated vintage denim and denim accessories.

LHT and Soorty have worked together to showcase the viability of used clothing as an alternative to fashion goods by recreating ten selected pieces from Solomon Russel’s archive which were updated using only the most responsible denim fabrics woven with sustainable fibres and using smart technologies.

The patterns were prepared to recreate what these vintage designs for the modern wearer and each piece comes attached with a special Solomon Russel poem emphasising the effort and value in each of the pieces in the collection.

Soorty designed laundry processes that use less of each limited material while making the best use of them. The teams ensured that the fit and silhouettes are size and body inclusive.

In addition to the physical pieces, Soorty utilized its 3D Evolution Studio to prepare digital pieces for each of the garments in the capsule collection. This first ever digital capsule vintage collection has been purposed into two clips inspired by the big movies and cinema movement of the 1970s.

“Own Your Denim is about understanding the real value of clothing – the effort, labour and resources behind each item,” said Eda Dikmen, marketing and communications Manager and Soorty. “Becoming attached to garments will extend the product life cycle. Collaborating with Solomon on this collection was an absolute pleasure for our entire team on so many levels – we started with a journey to his archives, got to learn about denim pieces with  history, recreated them using only the most socially and environmentally responsible options we have, ensured all is inclusive so they’ll owned by us all, and prepared branding that literally attaches sentiments to garments. The end product is something beautiful, so you can’t just throw it away when you are done with it – if you ever are. As a pioneer of digital fashion in the denim industry,  we’ve challenged ourselves create the world’s first digital vintage collection.

Soorty and LHT welcome guests and customers to view the capsule collection at Soorty’s new SpaceD creative room in Flatiron New York . SpaceD serves as a meeting location for the brands and conscious individuals to actively meet new innovative, game changing creatives, and to build valuable collaborations and partnerships in the future.

www.soorty.com