A year after it received a 2021 Gold ISPO Outstanding Award in the Insulation Apparel category for its Biosmock, outdoor brand Finisterre, based in Cornwall, UK, is making the fully-circular jacket available to the consumer market.

Built as a practical insulated outerwear piece, the Biosmock can be layered beneath a waterproof jacket or worn on its own as an outer shell, providing warmth and comfort in all conditions. Constructed with a PrimaLoft BIO compostable shell, renewable and traceable HD Wool apparel insulation and biodegradable fasteners, the entire jacket is designed to break down safely at the end of its useful life.

“We worked closely with the team at HD Wool to source and incorporate its insulation into the Biosmock design,” said A Todd, lead designer at Finisterre. “Wool’s natural heat retention and breathability makes it an excellent insulator, as well as being renewable. Furthermore, through the  Woolkeepers initiative, consumers are able to trace the jacket’s insulation back to the four individual farms in the South West of England that supplied the wool, providing full traceability and accreditation from farm to Finisterre.”

A QR code on the Biosmock hangtag will link consumers to the farm that supplied the wool for the  garment.

Through the  Woolkeepers quality assurance and sourcing programme, HD Wool offers a complete solution to meet the growing demand among brands, retailers and consumers for natural fibres and traceability. It supports responsible farming and animal welfare, paying a fair price for wool, and nurturing a community of growers on the journey  towards regenerative agriculture – a sustainability initiative that builds soil fertility, sequesters carbon, improves watersheds and supports biodiversity by properly managing livestock on the grasslands of the world.

“We are incredibly excited for the launch of Finisterre’s Biosmock and delighted to link our Woolkeepers community to end-consumers,”  said HD Wool MD Simon Whitmarsh-Knight. “Finisterre is incredibly passionate about making a positive impact on the environment and pushing boundaries to make the best products it can. Collaborating with the team on the Biosmock project has been a true privilege.”

www.hdwool.com