Puma is scaling up its Re:Fibre textile-to-textile recycling programme to create millions of replica football shirts with a minimum of 75% recycled textile waste and other waste material.

For the first time from the start of the 24/25 season, Puma football replica shirts for 35 Club, including those for the Euro and Copa América tournaments, will be made within the Re:Fibre programme.

The upscaling builds on the 46,000 Re:Fibre jerseys produced in 2023 and seeks to not only reduce textile waste, but also to create less reliance on plastic bottles to produce recycled polyester products.

To make the upscaling possible, Puma is exploring diversified ways to recycle polyester such as thermo-mechanical and chemical recycling techniques.

“Our wish is to eventually have 100% of our polyester products created from textile waste,” says Anne-Laure Descours, chief sourcing officer at Puma. “Rethinking how we produce and moving towards a more circular business model is important and Re: Fibre is central to that.”

This weekend, on Saturday July 20^th and Sunday July 21^st, Puma will hold a range of activities including upcycling workshops at its flagship store in New York, to mark the expansion of the Re:Fibre programme. They will coincide with the launch of AC Milan and Manchester City home replica kits ahead of a friendly match between the two teams at the Yankee Stadium on July 27^th.

www.puma.com