Sponsored Editorial

© DuPont Sorona.

This year, everyone has had to pause, reassess, and pivot. From businesses rethinking their product offerings to consumers reconsidering their consumption habits, the big question is—what is the future of fashion?

As the industry navigates this question, one requirement is clear, brands must create more enduring styles with less environmental impact without sacrificing performance. Fabric selection is a key driver in this change with sustainability impacts both upstream and downstream, leading to a more circular economy.

Sorona, a high-performance fibre made from 37% plant-based materials, is offering this innovation in material selection for styles that are meant to look good, feel good and do good wear after wear. Fabrics made with Sorona fibres give designers and brands a partially bio-based option that has an amazing hand-feel, lower environmental footprint, and is recyclable at the end of life for a garment. It’s a key ingredient in clothing from some of the world’s most popular brands, and its superior performance qualities are transforming the way apparel companies think about the viability of renewable ingredients.

To build a stronger network of support for mills, designers and brands, Sorona has introduced the new Common Thread Fabric Certification Program. Mills with this certificate assure fabrics have the unique molecular footprint of partially plant based Sorona polymer, and meet the quality standards Sorona is known for, including unparalleled softness, performance and durability. This commitment ensures mills have clarity with the offering and that designers and brands can trust the source of the materials when they’re choosing fabrics using Sorona. Additionally, it delivers the transparency and traceability customers are desiring.

A circular economy is the economic model of the future, especially as consumers increasingly demand that companies in every sector do better for their employees, for the environment, and on the global stage. For the fashion industry, this means creating garments built to last with renewable and safe materials that can be repaired, repurposed, and/or recycled at the garment’s end of life.

Sorona’s five branded fabric collections and the Common Thread Fabric Certification Program are part of this solution. One example is Sorona Agile, a long-lasting stretch fabric option that provides better resistance to heat, UV rays and chlorine. It’s an ideal alternative in any garment where spandex-free stretch is needed. And, unlike spandex, Sorona is recyclable.

© DuPont Sorona.

Another new innovation is Sorona faux fur, one of the first commercially available faux furs using partially plant-based ingredients and a Fall/Winter 2021/22 season ISPO Textrend ‘Best Product’ in the Accelerated Eco category. Made with 70 to 100% bio based Sorona fibres this innovative product provides a thoughtful solution to fur with a luxurious look and key performance attributes including warmth, design flexibility and dyeability. It means customers don’t have to sacrifice form for function. Current styles vary from classic mink to plush teddy-style fur.

The circular economy is a win-win-win for companies, consumers and the environment and biomaterials offer a clear path forward for reimagining the status quo and starting a revolution that ensures long-term viability for the industry because doing good never goes out of style.

www.sorona.com