Messe Frankfurt, one of the world’s largest trade fair organizers has licensed its Heimtextil brand to Inexmoda, a private non-profit institute based in Colombia (South America) and owner of the most important textile and fashion trade shows in Latin America - Colombiatex of the Americas and Colombiamoda, Colombia ́s Fashion Week. The deal was signed at this week’s Heimtextil in Frankfurt. The first edition of Heimtextil Colombia will open its doors in April 2021.

Heimtextil Colombia will take place in Medellin, one of the most important and innovative cities of Colombia (South America), and cover the Americas which represent a high potential in the world market. Messe Frankfurt and Inexmoda are targeting Colombia as a business platform for the home, furnishings, hospitality business, and further textile related products that will gather both top of the line exhibitors, and professional buyers from the region.

The development of tourism and mobility in the Americas has driven a surprising increase in the demand of hospitality services and boosted construction rates, which creates new opportunities for companies and professional buyers in these categories, who will be able to meet at Heimtextil Colombia.

The arrival of Heimtextil Colombia to the Americas will represent the first step to position this country as the meeting place for retailers, wholesalers, designers, furniture and bedding stores, interior decorators, interior architects, architects, hotel outfitters and many other decision makers of the industry in the commercial calendar, and a place to find new opportunities for a growing market.

“Our mission at Inexmoda is to develop strategic solutions for the fashion system that improves their competitiveness and connects people and professionals through networking platforms such as our trade shows Colombiatex of the Americas and Colombiamoda, which have been in the market for over 30 years. We are honoured to celebrate this license agreement with Messe Frankfurt and being able to host professionals from the Americas at Heimtextil Colombia to exploit the rising opportunities in construction, hospitality an interior design,” said Carlos Botero, C.E.O. Inexmoda.

“With Heimtextil Colombia we are expanding our trade fair portfolio towards a region that is currently developing very well in terms of tourism and hospitality and thus offers great chances for the interior textiles business. With Inexmoda we are happy to have a strong partner at our side who organizes very successfully trade fairs in the Latin American fashion segment”, said Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt.

The show will open its doors for the first time from 27 to 29 April 2021, showcasing trends and innovations for the most attractive categories in the Americas such as smart bedding, bath fashion, carpets and rugs, wall decoration, decorative fabrics, contract textiles and the hospitality business. The show is expected to receive 110 exhibitors from countries such as Portugal, Spain, Colombia, Italy, Turkey and France, and it will host visitors from the Americas, especially from those countries with the highest market potential: USA, Brazil, Mexico, Peru, and Colombia amongst others.

Heimtextil is the industry's most important global event and the biggest international trade fair for home and contract textiles held in Frankfurt, Germany. With its new products and trends, it kicks off the upcoming season and gives important impulses to both exhibiting companies as professional visitors and decision makers from all over the world. The event has specially focused on contract textiles, which are increasingly attractive to an extremely interested audience of architects, interior designers, object planners and hospitality experts that are constantly demanding textiles with functional practices in the world. Therefore, Messe Frankfurt has created a network of trade fairs in different countries of the world in response to the rising market opportunities in countries such as Russia (Heimtextil Russia), China (Intertextile Shanghai), U.S.A. (Home Textiles Sourcing) and Japan (Interior Lifestyle Tokio).

www.messefrankfurt.com