High IQ Repel is designed to provide durable eco-friendly and sustainable protection for every performance need. © Huntsman Textile Effects

Huntsman Textile Effects, an industry leader in innovative and environmentally sustainable textile solutions, will be highlighting its High IQ intelligent effects and Durable Water Repellency (DWR) technology at the upcoming OutDoor Retailer Summer Market 2019 show in Denver, CO.

The company’s High IQ Repel performance assurance programme is designed to help mills, brands and retailers meet global demand for eco-friendly apparel with rain and stain protection. Combining innovative durable water repellent finishes with unparalleled technical expertise, it is designed to provide durable eco-friendly and sustainable protection for every performance need: everyday, outdoor and extreme adventures.

Its High IQ Lasting White performance assurance programme is developed to deliver high and brilliant whites on cellulosic fibres, combining the company’s latest generation of Uvitex Fluorescent Whitening Agents. With environment-friendly fluorinated (C6) or non-fluorinated stain repel and release technologies, the fluorescent whitening agents used under the High IQ Lasting White programme aim to ensure garments keep looking new for longer.

High IQ Lasting Color performance assurance programme is powered by specially selected NOVACRONdyes. Fabrics made using the High IQ Lasting Color, will not fade, and there is little risk of colour staining on other garments during washing, according to the manufacturer. In addition, High IQ Lasting Color eco performance assurance programme relies on Huntsman’s award-winning Avitera SE reactive dyes to reduce water and energy consumption by up to 50% compared to best-available technologies.

Finally, High IQ Cool Comfort moisture management programme allows garments to breathe while transporting moisture away from the body through its quick-dry properties. The technology is designed to reduce post-exercise chill, making the effects highly suitable for sports and active wear.

With a wealth of textiles industry knowledge and experience, the company aims to offer mills and brands a comprehensive suite of intelligent effects through its High IQ performance assurance programme. Following the expansion of its long-term alliance with Chemours, Huntsman will feature an extended range of technology offerings, including sustainable, high performance and non-fluorinated Zelan durable water repellent finishes.

For more information visit huntsman.com