The company has extended its industry-leading High IQ brand assurance program with the launch of HIGH IQ Lasting Black eco. © Huntsman Textile Effects.

Huntsman Textile Effects has extended its industry-leading High IQ brand assurance program with the launch of HIGH IQ Lasting Black eco. Based on Huntsman’s award-winning Avitera SE Black reactive dye, the new colour-retention program will help mills, brands and retailers meet global demand for eco-friendly black shades that retain their intense colour even after repeated washing, Huntsman reports.

“Black shades are an ever-popular choice among designers and consumers, offering visual appeal and timeless style. Leading brands today need to not only deliver intense black shades that won’t fade but must also show that they are sustainable and good for the environment,” the Singapore headquartered company says.

“High IQ Lasting Black eco is a unique combination of the world’s leading colour-retention program with Huntsman’s revolutionary Avitera Black SE reactive dye,” it adds.

According to Huntsman, Avitera Black SE dye promotes economic and environmental sustainability by reducing water and energy consumption by up to 50%. Furthermore, the company adds, the excellent washing-off performance of Avitera SE Black dye shortens processing time and increases productivity.

Garments produced under the High IQ Lasting Black eco program are suitable for home laundering using EU and US domestic washing machines and carry a reduced risk of colour staining other garments during washing.

Huntsman lists the following key benefits for High IQ Lasting Black eco:

• Reduced environmental footprint, using 50% less water and energy in processing

• Deep black shades retain their intensity throughout the lifetime of the garment

• Longer-lasting performance, wash after wash, so garments look newer for longer

• Allows mills to produce fabrics and garments free* from p-chloroaniline (PCA)

* Current detection limit 5 ppm

“With High IQ Lasting Black eco, Huntsman Textile Effects continues to lead the industry in providing sustainable dyeing solutions for eco-friendly black shades that deliver excellent value through colour performance,” said Jay Naidu, Vice President Strategic Marketing and Planning, Huntsman Textile Effects.

All products in the High IQ quality assurance program are bluesign approved and suitable for STANDARD 100 by OEKO-TEX certified textile products, meeting the requirements of the world’s most exacting global brands, concludes Huntsman.

www.high-IQ.com