Hybrid Digital, a division of California-headquartered Hybrid Apparel, a wholesaler of licensed fashion apparel to retailers including Walmart, Target and Kohl’s, is adding Kornit Apollo technology to its current Kornit Atlas MAX production lines. The adoption will further the company’s screen-to-digital transformation.

Originally a transfer producer and printer, Hybrid Digital made its shift from analog to digital production several years ago to align with emerging production and delivery times demanded by online retail, while ensuring wholesalers can meet requirements for holding little or no wasted inventory. With the Kornit Apollo, Hybrid Digital is responding to the market’s new benchmarks for even faster delivery times – speeding production cycles to serve customers faster.

“We are investing in technology and resources to increase our speed to market, improve inventory management and provide retailers and consumers with quality products on demand,” said Hybrid Digital president Stephen Teglas. “Our track-record of success with Kornit has been incredible, leveraging the technology to capture new market opportunities and grow our customer base during this time of accelerated change. Apollo is one of the most significant steps in digital production we’ve taken in recent years.”

“Changing market dynamics, expectations for accelerated delivery times and demand for the highest quality garments make digital production more important than ever,” added Kornit CEO Ronen Samuel. “Our Apollo system is an industry game-changer, helping customers further embrace all that is possible with on-demand, digital production.”

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