Denim in its many styles and finishes is the ‘go-to’ apparel choice for consumers around the world, and all-day comfort without sacrificing lasting shape is in demand, says leading elastane fibre producer Hyosung. To provide denim-lovers with jeans they want to live in, Hyosung has developed new creora 3D Max spandex, which it will debut at the Kingpins24 virtual denim event taking place online on 23 and 24 June 2020.

Hyosung says it introduced 3D Max spandex to give denim products dual performance features such ultra-stretch and excellent recovery that last over time. Jeans made with 3D Max offer a natural look and feel and allow for add-on details such as eco-friendly finishes and laser treatments.

“In denim, it has traditionally been difficult to get super stretch with low growth or bagging,” said Mike Simko, Hyosung’s Global Marketing Director -Textiles.  “The industry wants more than 50% stretch, but they want it with less than 5% growth. While there is currently a way to achieve these targets, it can be expensive and constraining, therefore mills and brands have been asking Hyosung for a better solution. We are happy our creora  3D Max has filled this need.”

At Kingping24, Simko joins Tim Huesemann, director and shareholder of Panther Denim & Tat Fung, in a moderated discussion on the importance of collaborative developments and how the denim industry can benefit by all working together. Simko will also share more information about creora 3D Max spandex along with Hyosung’s GRS certified creora regen spandex made from 100% reclaimed waste, and forthcoming creora bio-based spandex. The pre-recorded interview will go live on Wednesday, 24 June in the 1:00PM to 2:00PM ET timeslot and can be viewed by visiting www.kingpinsshow.com.