Industrial Fabrics Association International (IFAI) has chosen a new name – the Advanced Textiles Association (ATA) – effective from June 1st.

The name change was approved in April. with 85% of association members casting their votes for it.

“This is an exciting time for our great association,” said IFAI chairman Amy Bircher. “President and CEO Steve Schiffman and his staff have worked hard to meet the needs of our members in finding a name that reflects the vision for our future while still honouring the past and recognising the importance of our history.”

The new name reflects the evolving textile industry and is designed to position the association to meet the needs of its members and the industry as a whole. IFAI’s board of directors, staff and industry partners have been researching the IFAI brand for over a year, with the goal of ensuring the association is well-positioned for the future.

“There has been discussion about a name change for several years,” said Schiffman. “We wanted a name that is more inclusive, easier to remember and reflects advances in and the future of all the industries we currently serve and will serve in the future.”

After more than 40 years as IFAI, the updated name not only speaks to those core markets, but also reflects the fact that members are working in markets that may not be readily identified as “industrial fabrics.” We are working on rebranding to match our new name and we are excited to share it with the industry soon!

www.ifai.com