Premium and sustainable outdoor kidswear brand Isbjörn of Sweden has announced that it aims to reduce its CO2 emissions by 50% by 2033 and become net zero by 2045, by going completely microplastic-free and becoming a fully circular brand.

Isbjörn – the first outdoor kids brand to become a bluesign system partner – recognises that the fashion industry is a major contributor to the rise in greenhouse gases and is determined to take a bigger responsibility to reduce CO2 emissions.

 “We will publish yearly measured reports and be completely transparent as we progress in our journey, aiming to reduce carbon emissions by at least 4.2% each year to achieve our 2033 goal,” said production and sustainability manager Selma Jakobsson.

Isbjörn’s roadmap to becoming net zero includes becoming fully circular by 2030, with all materials used in its garments being 100% recycled or biodegradable. Its customers will also be able to return worn garments for resale or recycling, and the company plans to phase out the use of virgin microplastics completely by 2026.

 “In order to achieve our reduction goals, we need to be fully circular – using sustainable materials to produce long lasting and durable products, working with renewable energy and continuing to support FSC-certified responsible and sustainable forestry,” Jakobsson said.

www.isbjornofsweden.com